Free Engagement Rate Calculator
Calculate your social media engagement rate for Instagram, X, LinkedIn, and more. Compare against industry benchmarks.
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Enter your followers and engagement numbers above
📸 Instagram benchmarks by account size
| Tier | Good | Excellent |
|---|---|---|
| Nano (<1K) | 5%+ | 10%+ |
| Micro (1K–10K) | 3%+ | 6%+ |
| Mid (10K–100K) | 2%+ | 4%+ |
| Macro (100K–1M) | 1%+ | 2.5%+ |
| Mega (1M+) | 0.5%+ | 1.5%+ |
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How to Use the Free Engagement Rate Calculator
- 1
Enter your input
Type or paste your content into the Engagement Rate Calculator input field above.
- 2
Get instant results
The tool instantly analyzes your content — no waiting, no account needed.
- 3
Apply the insights
Copy your results, improve your content, or click through to Writesy AI to generate a complete piece from scratch.
Further reading
Why Your LinkedIn Content Gets Likes But Not Leads (And How to Fix It)
Your LinkedIn posts get great engagement. Comments, likes, shares. But your pipeline is still empty. What's going on? A Q&A exploring the disconnect between LinkedIn engagement metrics and actual business results—and what to do about it.
Content Marketing for Consultants: The Solo Creator's Unfair Advantage
Big content teams have resources you don't. But you have something they can't buy: speed, authenticity, and the freedom to own a niche completely. Here's why content marketing for consultants works differently—and better.
Content Repurposing: How to Turn One Piece Into Ten
Creating content is expensive. Repurposing multiplies the return. Here's a systematic approach to transforming single pieces into multiple formats—without diluting quality or exhausting your team.